{"id":6334,"date":"2025-09-30T13:53:39","date_gmt":"2025-09-30T13:53:39","guid":{"rendered":"https:\/\/wayfind.be\/marketingstrategie\/"},"modified":"2025-12-18T22:08:45","modified_gmt":"2025-12-18T22:08:45","slug":"marketingstrategie","status":"publish","type":"page","link":"https:\/\/wayfind.be\/nl\/marketingstrategie\/","title":{"rendered":"Marketing-
strategie"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”bottom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#d1d1ca” bg_image=”6089″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”15%” bottom_padding=”13%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” shape_divider_height=”350″ bg_image_animation=”fade-in” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=”mountains” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” 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text_direction=”default” max_width=”800″][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”90px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”12%” bottom_padding=”9%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”about” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ 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Laten we samen uw
grensoverschrijdende marktstrategie ontwikkelen<\/h2>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” max_width=”500″ text_direction=”default”]\n

De meeste organisaties denken dat ze een marketingstrategie hebben totdat ze internationaal willen uitbreiden en beseffen dat hun boodschap niet vertaalt. Wat thuis werkte, slaat in het buitenland niet aan.<\/p>\n

Bij Wayfind Strategies ontwikkelen wij marketingstrategie\u00ebn die internationaal goed werken. Onze aanpak gaat verder dan doelgroepsegmenten en merkpresentaties. Wij helpen u begrijpen hoe cultuur, communicatie en perceptie verschillen tussen markten en ontwerpen strategie\u00ebn die in al deze markten aanslaan.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”0″ bottom_padding_desktop=”50″ left_padding_desktop=”15″ constrain_group_101=”yes” right_padding_desktop=”15″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#000000″ text_direction=”default” font_size_desktop=”40px” font_line_height=”45px”]\n

Onze Aanpak:
De Wayfind Market Navigator<\/h3>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”80px” constrain_group_2=”yes” right_padding_desktop=”80px” left_padding_phone=”15″ constrain_group_6=”yes” right_padding_phone=”15″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”60px” constrain_group_100=”yes” bottom_padding_desktop=”60px” left_padding_desktop=”20px” constrain_group_101=”yes” right_padding_desktop=”20px” top_padding_phone=”30″ bottom_padding_phone=”30″ left_padding_phone=”10″ right_padding_phone=”10″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#7F38A4″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”50px” column_link_target=”_self” column_position=”default” enable_gradient=”true” color_overlay=”#B48BCA” color_overlay_2=”#7F38A4″ gradient_direction=”top_to_bottom” overlay_strength=”0.5″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#FFFFFF” font_size_desktop=”40px” font_line_height=”45px” text_direction=”default” font_size_phone=”30px”]\n

1 <\/strong>| Verkenning<\/h3>\n[\/nectar_responsive_text][\/vc_column][vc_column left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” left_padding_phone=”5″ constrain_group_105=”yes” right_padding_phone=”5″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_direction=”default”]\n

Het Terrein Begrijpen<\/h3>\n[\/nectar_responsive_text][nectar_highlighted_text color_type=”regular” highlight_color=”#8224E3″ text_color=”#444444″ style=”full_text” highlight_expansion=”closer” text_direction=”default”]\n

Een strategie ontwikkelen die voor u werkt, betekent begrijpen waar u nu staat. In onze ontdekkingssessie van 90 minuten brengen we de culturele waarden van uw bedrijf in kaart, stellen we een profiel op van uw ideale klanten en belanghebbenden, en defini\u00ebren we uw doelen.<\/p>\n[\/nectar_highlighted_text][vc_text_separator title=”” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”4″ el_width=”10″ css=”” accent_color=”#7F38A4″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”80px” constrain_group_2=”yes” right_padding_desktop=”80px” left_padding_phone=”15″ constrain_group_6=”yes” right_padding_phone=”15″ top_margin=”25px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”60px” constrain_group_100=”yes” bottom_padding_desktop=”60px” left_padding_desktop=”20px” constrain_group_101=”yes” right_padding_desktop=”20px” top_padding_phone=”30″ constrain_group_104=”yes” bottom_padding_phone=”30″ left_padding_phone=”10″ constrain_group_105=”yes” right_padding_phone=”10″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#27BC9F” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”50px” column_link_target=”_self” column_position=”default” enable_gradient=”true” color_overlay=”#6AE9D1″ color_overlay_2=”#27BC9F” gradient_direction=”top_to_bottom” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#FFFFFF” font_size_desktop=”40px” font_line_height=”45px” text_direction=”default” font_size_phone=”30px”]\n

2 <\/strong>| Positionering<\/h3>\n[\/nectar_responsive_text][\/vc_column][vc_column left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” left_padding_phone=”10″ constrain_group_105=”yes” right_padding_phone=”10″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_direction=”default”]\n

Herdefinieer Uw Marktpositie<\/h3>\n[\/nectar_responsive_text][nectar_highlighted_text color_type=”regular” highlight_color=”#8224E3″ text_color=”#444444″ style=”full_text” highlight_expansion=”closer” text_direction=”default”]\n

Gewapend met marktonderzoek en culturele inzichten identificeren we uw ideale doelgroep en kansen. Met deze gegevens hervormen we uw merkverhaal en cre\u00ebren we content die aansluit bij uw buitenlandse doelgroep. Hier komt strategie samen met aanpassing, waarbij we uw perceptie verfijnen zodat uw boodschap over grenzen heen resoneert zonder uw authenticiteit te verliezen.<\/p>\n[\/nectar_highlighted_text][vc_text_separator title=”” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”4″ el_width=”10″ css=”” accent_color=”#27BC9F”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”80px” constrain_group_2=”yes” right_padding_desktop=”80px” left_padding_phone=”15″ constrain_group_6=”yes” right_padding_phone=”15″ top_margin=”25px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”60px” constrain_group_100=”yes” bottom_padding_desktop=”60px” left_padding_desktop=”20px” constrain_group_101=”yes” right_padding_desktop=”20px” top_padding_phone=”30″ constrain_group_104=”yes” bottom_padding_phone=”30″ left_padding_phone=”10″ constrain_group_105=”yes” right_padding_phone=”10″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#F6976E” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”50px” column_link_target=”_self” column_position=”default” enable_gradient=”true” color_overlay=”#E5A387″ color_overlay_2=”#F6976E” gradient_direction=”top_to_bottom” overlay_strength=”0.5″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#FFFFFF” font_size_desktop=”40px” font_line_height=”45px” text_direction=”default” font_size_phone=”30px”]\n

3 <\/strong>| Pijplijn Motor<\/h3>\n[\/nectar_responsive_text][\/vc_column][vc_column left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” left_padding_phone=”10″ constrain_group_105=”yes” right_padding_phone=”10″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_direction=”default”]\n

Momentum Opbouwen<\/h3>\n[\/nectar_responsive_text][nectar_highlighted_text color_type=”regular” highlight_color=”#8224E3″ text_color=”#444444″ style=”full_text” highlight_expansion=”closer” text_direction=”default”]\n

Wij ontwerpen en activeren een gericht groei-systeem dat u verbindt met de juiste doelgroepen, partners en kansen. Van communicatiekaders tot outreach-strategie\u00ebn, deze stap zet inzichten om in meetbare tractie en gekwalificeerde leads.<\/p>\n[\/nectar_highlighted_text][vc_text_separator title=”” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”4″ el_width=”10″ css=”” accent_color=”#F6976E”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”80px” constrain_group_2=”yes” right_padding_desktop=”80px” left_padding_phone=”15″ constrain_group_6=”yes” right_padding_phone=”15″ top_margin=”25px” bottom_margin=”100px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”60px” constrain_group_100=”yes” bottom_padding_desktop=”60px” left_padding_desktop=”20px” constrain_group_101=”yes” right_padding_desktop=”20px” top_padding_phone=”30″ constrain_group_104=”yes” bottom_padding_phone=”30″ left_padding_phone=”10″ constrain_group_105=”yes” right_padding_phone=”10″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2494BA” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”50px” column_link_target=”_self” column_position=”default” enable_gradient=”true” color_overlay=”#6EC5E3″ color_overlay_2=”#2494BA” gradient_direction=”top_to_bottom” overlay_strength=”0.5″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#FFFFFF” font_size_desktop=”40px” font_line_height=”45px” text_direction=”default” font_size_phone=”30px”]\n

4 <\/strong>| Introductie & ondersteuning<\/h3>\n[\/nectar_responsive_text][\/vc_column][vc_column left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” left_padding_phone=”10″ constrain_group_105=”yes” right_padding_phone=”10″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_direction=”default”]\n

Behouden en Opschalen<\/h3>\n[\/nectar_responsive_text][nectar_highlighted_text color_type=”regular” highlight_color=”#8224E3″ text_color=”#444444″ style=”full_text” highlight_expansion=”closer” text_direction=”default”]\n

Markttoetreding is geen eenmalige gebeurtenis; het is een proces van continue verfijning. Wij bieden doorlopende begeleiding, prestatiemonitoring en communicatieondersteuning om uw strategie te laten evolueren, relevant te houden en resultaten te blijven genereren.<\/p>\n[\/nectar_highlighted_text][vc_text_separator title=”” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”4″ el_width=”10″ css=”” accent_color=”#2494BA”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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