{"id":6326,"date":"2025-12-08T17:47:17","date_gmt":"2025-12-08T17:47:17","guid":{"rendered":"https:\/\/wayfind.be\/a-propos\/"},"modified":"2026-01-08T19:35:00","modified_gmt":"2026-01-08T19:35:00","slug":"notre-histoire","status":"publish","type":"page","link":"https:\/\/wayfind.be\/fr\/notre-histoire\/","title":{"rendered":"Notre histoire"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”bottom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#d1d1ca” bg_image=”6016″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”15%” bottom_padding=”13%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” 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custom_height=”300″][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” text_color=”#000000″ text_direction=”default” font_size_desktop=”40px” font_line_height=”45px”]\n

Rencontrez Sara, la fondatrice de Wayfind Strategies.<\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” max_width=”500″ text_direction=”default”]Moi, c’est Sara, sp\u00e9cialiste du marketing cr\u00e9atif n\u00e9e aux \u00c9tats-Unis. D’aussi loin que je me souvienne, j’ai toujours \u00e9t\u00e9 fascin\u00e9e par la fa\u00e7on dont les gens communiquent. <\/span><\/p>\n

Lors de mon enfance j’\u00e9tais une artiste passionn\u00e9e avec une appr\u00e9ciation pr\u00e9coce pour les langues et surtout le fran\u00e7ais. Au cours de ma carri\u00e8re, ces passions sont rest\u00e9es une force motrice dans ce que je fais de mieux : aider les autres \u00e0 communiquer d’une mani\u00e8re qui cr\u00e9e un v\u00e9ritable lien. <\/span><\/p>\n

J’ai commenc\u00e9 ma carri\u00e8re en travaillant pour une maison d’\u00e9dition canadienne en tant que conceptrice parlant fran\u00e7ais et anglais. Au cours des 15\u00a0ann\u00e9es suivantes, mon exp\u00e9rience s’est enrichie en tant qu’experte en marketing et en communication, travaillant avec des partenaires du monde entier pour diverses organisations. <\/span><\/p>\n

En 2021, j’ai cofond\u00e9 RadBot Video Production<\/a> \u00e0 Indianapolis. Ce qui a commenc\u00e9 comme une r\u00e9ponse au besoin urgent d’une meilleure narration num\u00e9rique s’est rapidement transform\u00e9 en une agence prim\u00e9e, reconnue pour son approche inventive et son travail ancr\u00e9 et centr\u00e9 sur l’humain. Gr\u00e2ce \u00e0 ce travail, j’ai acquis des connaissances pr\u00e9cieuses sur les march\u00e9s publics du gouvernement am\u00e9ricain, les contrats d’entreprise et les d\u00e9fis de communication auxquels sont confront\u00e9s des secteurs tels que la construction, l’\u00e9nergie et les organisations \u00e0 but non lucratif.<\/span><\/p>\n

Ce que j\u2019ai appris au fil des ans est simple :
\nLorsque les organisations tentent de se d\u00e9velopper au-del\u00e0 de leurs fronti\u00e8res, g\u00e9ographiques ou autres, la communication devient primordiale.<\/b><\/p>\n

Il ne suffit pas d’avoir une mission forte ou un excellent produit. Vous avez besoin de clart\u00e9, de sensibilit\u00e9 culturelle et d’alignement strat\u00e9gique. Vous devez comprendre comment votre message est per\u00e7u sur diff\u00e9rents march\u00e9s, et pourquoi. <\/span><\/p>\n

Cette conviction est ce qui m’a amen\u00e9e \u00e0 cr\u00e9er <\/span>Wayfind Strategies<\/b>.<\/span><\/p>\n

Aujourd’hui, j’aide les organisations ax\u00e9es sur une mission \u00e0 identifier les domaines o\u00f9 leur travail trouvera un \u00e9cho, comment communiquer entre les cultures et comment p\u00e9n\u00e9trer de nouveaux march\u00e9s avec confiance et cr\u00e9dibilit\u00e9.<\/span><\/p>\n

Si vous \u00eates \u00e0 un point o\u00f9 vous \u00eates pr\u00eat \u00e0 vous d\u00e9velopper \u00e0 l’international, mais que vous souhaitez un partenaire qui comprenne les nuances, la complexit\u00e9 et les opportunit\u00e9s de la communication transfrontali\u00e8re, je serais honor\u00e9e de vous aider \u00e0 ouvrir la voie.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”0″ bottom_padding_desktop=”50″ left_padding_desktop=”200″ constrain_group_101=”yes” right_padding_desktop=”200″ top_padding_phone=”5″ constrain_group_104=”yes” bottom_padding_phone=”5″ left_padding_phone=”10″ constrain_group_105=”yes” right_padding_phone=”10″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#2494BA” text_direction=”default” font_size_desktop=”40px” font_line_height=”45px”]\n

Notre mission<\/h3>\n[\/nectar_responsive_text][vc_column_text css=”” max_width=”800″ text_direction=”default”]\n

Donner aux organisations ax\u00e9es sur une mission la clart\u00e9, la cr\u00e9ativit\u00e9 et l’intelligence culturelle n\u00e9cessaires pour remporter et ex\u00e9cuter des contrats mondiaux.<\/p>\n[\/vc_column_text][divider line_type=”Small Line” line_alignment=”center” line_thickness=”2″ divider_color=”extra-color-1″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”0″ bottom_padding_desktop=”50″ left_padding_desktop=”15″ constrain_group_101=”yes” right_padding_desktop=”15″ top_padding_phone=”0″ constrain_group_104=”yes” bottom_padding_phone=”0″ left_padding_phone=”5″ constrain_group_105=”yes” right_padding_phone=”5″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#2494BA” text_direction=”default” font_size_desktop=”40px” font_line_height=”45px”]\n

Nos valeurs<\/h3>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”80px” constrain_group_2=”yes” right_padding_desktop=”80px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” top_padding_phone=”15″ constrain_group_104=”yes” bottom_padding_phone=”15″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” max_width_desktop=”800″ column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#27BC9F” text_direction=”default”]\n

centr\u00e9 sur l’humain<\/h3>\n[\/nectar_responsive_text][nectar_highlighted_text color_type=”regular” highlight_color=”#27BC9F” text_color=”#444444″ style=”full_text” highlight_expansion=”closer” text_direction=”default”]\n

Nous prenons nos d\u00e9cisions en pensant aux gens, en consid\u00e9rant d’abord l’impact sur les \u00eatres humains.<\/p>\n[\/nectar_highlighted_text][\/vc_column][vc_column left_padding_desktop=”30px” right_padding_desktop=”30px” top_padding_phone=”15″ constrain_group_104=”yes” bottom_padding_phone=”15″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#27BC9F” text_direction=”default”]\n

ax\u00e9 sur l’avenir<\/h3>\n[\/nectar_responsive_text][nectar_highlighted_text color_type=”regular” highlight_color=”#27BC9F” text_color=”#444444″ style=”full_text” highlight_expansion=”closer” text_direction=”default”]\n

Nous exp\u00e9rimentons, testons et explorons avec une curiosit\u00e9 consciente, sans simplement suivre le courant.<\/p>\n[\/nectar_highlighted_text][\/vc_column][vc_column left_padding_desktop=”30px” right_padding_desktop=”30px” top_padding_phone=”15″ constrain_group_104=”yes” bottom_padding_phone=”15″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#27BC9F” text_direction=”default”]\n

respectueux de l’environnement<\/h3>\n[\/nectar_responsive_text][nectar_highlighted_text color_type=”regular” highlight_color=”#27BC9F” text_color=”#444444″ style=”full_text” highlight_expansion=”closer” text_direction=”default”]\n

Nous tenons compte de notre impact sur la plan\u00e8te afin que les g\u00e9n\u00e9rations futures puissent d\u00e9couvrir sa beaut\u00e9.<\/p>\n[\/nectar_highlighted_text][\/vc_column][vc_column left_padding_desktop=”30px” right_padding_desktop=”30px” top_padding_phone=”15″ constrain_group_104=”yes” bottom_padding_phone=”15″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#27BC9F” text_direction=”default”]\n

collaboration cr\u00e9ative<\/h3>\n[\/nectar_responsive_text][nectar_highlighted_text color_type=”regular” highlight_color=”#27BC9F” text_color=”#444444″ style=”full_text” highlight_expansion=”closer” text_direction=”default”]\n

Nous sommes des d\u00e9fenseurs de la communaut\u00e9 cr\u00e9ative, cr\u00e9ant des opportunit\u00e9s pour que les autres puissent s’\u00e9panouir.<\/p>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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