{"id":6159,"date":"2019-09-09T19:32:18","date_gmt":"2019-09-09T19:32:18","guid":{"rendered":"https:\/\/wayfind.be\/page-daccueil\/"},"modified":"2026-01-26T20:51:53","modified_gmt":"2026-01-26T20:51:53","slug":"page-daccueil","status":"publish","type":"page","link":"https:\/\/wayfind.be\/fr\/","title":{"rendered":"Accueil"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”bottom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#d1d1ca” bg_image=”6017″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”15%” bottom_padding=”13%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” shape_divider_height=”350″ bg_image_animation=”fade-in” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=”mountains” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Nous aidons les entreprises \u00e0 mission \u00e0 r\u00e9ussir \u00e0 l'international sans perdre leur ADN” text_direction=”default”][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”800″][nectar_cta btn_style=”arrow-animation” heading_tag=”h4″ button_color=”extra-color-2″ text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”En savoir plus” url=”#services” margin_top=”30″ padding_top=”20″ padding_right=”40″ padding_bottom=”20″ padding_left=”40″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”90px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”12%” bottom_padding=”9%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”about” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”6030″ background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”zoom-out-reveal” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”300″][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_direction=”default” max_width=”450″]\n

Votre message fait mouche chez vous. A-t-il le m\u00eame impact \u00e0 l\u2019\u00e9tranger ?<\/h2>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” max_width=”500″ text_direction=”default”]Dans la prise de d\u00e9cision internationale, la nuance culturelle est le facteur d\u00e9cisif invisible. Vous pouvez avoir la bonne offre, la bonne strat\u00e9gie, voire le bon timing, et quand m\u00eame perdre l’opportunit\u00e9. Pourquoi ? Parce que votre message peut ne pas r\u00e9sonner comme vous le pensez, en raison des attentes tacites entre diff\u00e9rentes cultures.<\/p>\n

Chez Wayfind, nous utilisons des donn\u00e9es et des informations pour aider les entreprises ax\u00e9es sur une mission \u00e0 g\u00e9rer cette complexit\u00e9 avec strat\u00e9gie, clart\u00e9 et intelligence culturelle. Que vous cherchiez \u00e0 obtenir un financement, \u00e0 p\u00e9n\u00e9trer des march\u00e9s inconnus ou \u00e0 vous adapter \u00e0 l’\u00e9volution des valeurs, nous travaillons avec vous pour nous assurer que votre message brille.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”5%” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner left_padding_desktop=”100px” constrain_group_101=”yes” right_padding_desktop=”100px” left_padding_phone=”15px” constrain_group_105=”yes” right_padding_phone=”15px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#444444″ line_reveal_by_space_text_effect=”default” content_alignment=”center” mobile_content_alignment=”center” link_target=”_self” text_content=”Nos services sont con\u00e7us pour vous aider \u00e0 d\u00e9livrer des messages qui transcendent les fronti\u00e8res.” text_direction=”default” font_size=”40″][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”6039″ hover_color=”extra-color-3″ hover_desc_color_opacity=”default” hover_desc_hover_overlay_opacity=”default” icon_position=”bottom” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”default” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” icon_iconsmind=”iconsmind-Loudspeaker” min_height=”500″ hover_content=”Positionnez votre message pour un alignement mondial avec le secteur public.” link_url=”https:\/\/wayfind.be\/fr\/strategie-marketing\/” min_height_phone=”300″]\n

Strat\u00e9gie marketing<\/h2>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”50″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”6044″ hover_color=”extra-color-1″ hover_desc_color_opacity=”default” hover_desc_hover_overlay_opacity=”default” icon_position=”bottom” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”default” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”” icon_iconsmind=”iconsmind-Communication-Tower” min_height=”500″ hover_content=”Auditez le ton, la clart\u00e9 et l'alignement culturel dans la messagerie.” link_url=”https:\/\/wayfind.be\/fr\/analyse-des-communications\/” min_height_phone=”300″]\n

Analyse des communications<\/h2>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”100″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”6059″ hover_color=”accent-color” hover_desc_color_opacity=”default” hover_desc_hover_overlay_opacity=”default” icon_position=”bottom” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”default” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” icon_iconsmind=”iconsmind-Handshake” min_height=”500″ hover_content=”Identifiez les financeurs et les march\u00e9s qui correspondent \u00e0 votre mission.” link_url=”https:\/\/wayfind.be\/fr\/cartographie-des-opportunites\/” min_height_phone=”300″]\n

Cartographie des opportunit\u00e9s<\/h2>\n

<\/h5>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”150″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”6046″ hover_color=”extra-color-2″ hover_desc_color_opacity=”default” hover_desc_hover_overlay_opacity=”default” icon_position=”bottom” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”default” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” icon_iconsmind=”iconsmind-Mens” min_height=”500″ hover_content=”D\u00e9veloppez les comp\u00e9tences internes pour la communication strat\u00e9gique et les appels d'offres.” link_url=”https:\/\/wayfind.be\/fr\/integration-et-formation\/” min_height_phone=”300″]\n

Int\u00e9gration et formation<\/h2>\n[\/fancy_box][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”90px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” top_padding=”12%” bottom_padding=”9%” top_padding_phone=”5%” constrain_group_5=”yes” bottom_padding_phone=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”hidden” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-3-percent” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”zoom-out-reveal” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_direction=”default”]\n

\u00c0 l\u2019international, d\u00e9cider \u00e0 l\u2019aveugle n\u2019est pas une option.<\/b><\/h2>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” text_direction=”default”]Nos analyses mensuelles vous apportent de la clart\u00e9 l\u00e0 o\u00f9 elle compte vraiment.<\/strong>[\/nectar_responsive_text][vc_column_text css=”” text_direction=”default”]Le Brief Clart\u00e9 Sans Fronti\u00e8res est une note strat\u00e9gique courte, pens\u00e9e pour les \u00e9quipes de direction qui pilotent une croissance au-del\u00e0 des fronti\u00e8res.<\/span><\/p>\n

Chaque \u00e9dition explore un point pr\u00e9cis d\u2019incertitude strat\u00e9gique (par exemple les attentes du march\u00e9, le positionnement, le timing, la pr\u00e9paration interne ou le risque) et \u00e9claire ce qui est trop souvent mal compris ou \u00e9valu\u00e9 trop rapidement.<\/p>\n

Dans chaque \u00e9dition, vous recevez : <\/b><\/p>\n

    \n
  • Un insight cibl\u00e9 (lecture 5 minutes)<\/span><\/li>\n
  • Pourquoi cet enjeu est critique maintenant<\/span><\/li>\n
  • Une piste de r\u00e9flexion strat\u00e9gique \u00e0 appliquer en interne<\/span><\/li>\n<\/ul>\n[\/vc_column_text][image_with_animation image_url=”6053″ image_size=”medium” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”js” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” overflow=”hidden” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_raw_html css=””]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NDAlMjIlMjBoZWlnaHQlM0QlMjI3MDAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRjZlZTRjMmZhLnNpYmZvcm1zLmNvbSUyRnNlcnZlJTJGTVVJRkFGRmNuNElTRlhRNndXOTlQX2NMdmg5OFBrY1pqWEMxNUJEWHIzc1RlUGR1TUJqZlFKUlEtZG9aVUcxdFR1T2s0ZFd3Y3Z6d3ZZWE9sNmlIN2pCRlBTYi1UX1NPZW5XUkp2N1JGaHlPbmpXeXIwM1ViR0FtZzd3LUlCZFJIblVEZ3BEbFdRMFVlRFdEVEdVTDlld1ZqUlZ5VlREaGNSX1hvYW55bS1oOGpDQXJyQXRfal9MY01DNExKdEdtbFBRM3IySEN5R01yQXZXUWlRJTNEJTNEJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwc2Nyb2xsaW5nJTNEJTIyYXV0byUyMiUyMGFsbG93ZnVsbHNjcmVlbiUyMHN0eWxlJTNEJTIyZGlzcGxheSUzQSUyMGJsb2NrJTNCbWFyZ2luLWxlZnQlM0ElMjBhdXRvJTNCbWFyZ2luLXJpZ2h0JTNBJTIwYXV0byUzQm1heC13aWR0aCUzQSUyMDEwMCUyNSUzQiUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”bottom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#d1d1ca” bg_image=”6017″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”15%” bottom_padding=”13%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” shape_divider_height=”350″ bg_image_animation=”fade-in” parallax_bg=”true” parallax_bg_speed=”fast”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-6159","page","type-page","status-publish"],"yoast_head":"\nLe marketing strat\u00e9gique pour la croissance \u00e0 l'international - wayfind.be<\/title>\n<meta name=\"description\" content=\"Wayfind aide les organisations \u00e0 mission \u00e0 piloter la prise de d\u00e9cision internationale avec confiance, clart\u00e9 et intelligence culturelle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wayfind.be\/fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing strat\u00e9gique pour la croissance \u00e0 l'international - wayfind.be\" \/>\n<meta property=\"og:description\" content=\"Wayfind aide les organisations \u00e0 mission \u00e0 piloter la prise de d\u00e9cision internationale avec confiance, clart\u00e9 et intelligence culturelle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wayfind.be\/fr\/\" \/>\n<meta property=\"og:site_name\" content=\"wayfind.be\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T20:51:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wayfind.be\\\/fr\\\/\",\"url\":\"https:\\\/\\\/wayfind.be\\\/fr\\\/\",\"name\":\"Le marketing strat\u00e9gique pour la croissance \u00e0 l'international - wayfind.be\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wayfind.be\\\/fr\\\/#website\"},\"datePublished\":\"2019-09-09T19:32:18+00:00\",\"dateModified\":\"2026-01-26T20:51:53+00:00\",\"description\":\"Wayfind aide les organisations \u00e0 mission \u00e0 piloter la prise de d\u00e9cision internationale avec confiance, clart\u00e9 et intelligence culturelle.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wayfind.be\\\/fr\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wayfind.be\\\/fr\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wayfind.be\\\/fr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wayfind.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accueil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wayfind.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/wayfind.be\\\/fr\\\/\",\"name\":\"wayfind.be\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wayfind.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le marketing strat\u00e9gique pour la croissance \u00e0 l'international - wayfind.be","description":"Wayfind aide les organisations \u00e0 mission \u00e0 piloter la prise de d\u00e9cision internationale avec confiance, clart\u00e9 et intelligence culturelle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wayfind.be\/fr\/","og_locale":"fr_FR","og_type":"article","og_title":"Le marketing strat\u00e9gique pour la croissance \u00e0 l'international - wayfind.be","og_description":"Wayfind aide les organisations \u00e0 mission \u00e0 piloter la prise de d\u00e9cision internationale avec confiance, clart\u00e9 et intelligence culturelle.","og_url":"https:\/\/wayfind.be\/fr\/","og_site_name":"wayfind.be","article_modified_time":"2026-01-26T20:51:53+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wayfind.be\/fr\/","url":"https:\/\/wayfind.be\/fr\/","name":"Le marketing strat\u00e9gique pour la croissance \u00e0 l'international - wayfind.be","isPartOf":{"@id":"https:\/\/wayfind.be\/fr\/#website"},"datePublished":"2019-09-09T19:32:18+00:00","dateModified":"2026-01-26T20:51:53+00:00","description":"Wayfind aide les organisations \u00e0 mission \u00e0 piloter la prise de d\u00e9cision internationale avec confiance, clart\u00e9 et intelligence culturelle.","breadcrumb":{"@id":"https:\/\/wayfind.be\/fr\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wayfind.be\/fr\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wayfind.be\/fr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wayfind.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Accueil"}]},{"@type":"WebSite","@id":"https:\/\/wayfind.be\/fr\/#website","url":"https:\/\/wayfind.be\/fr\/","name":"wayfind.be","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wayfind.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wayfind.be\/fr\/wp-json\/wp\/v2\/pages\/6159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayfind.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wayfind.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wayfind.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wayfind.be\/fr\/wp-json\/wp\/v2\/comments?post=6159"}],"version-history":[{"count":20,"href":"https:\/\/wayfind.be\/fr\/wp-json\/wp\/v2\/pages\/6159\/revisions"}],"predecessor-version":[{"id":6631,"href":"https:\/\/wayfind.be\/fr\/wp-json\/wp\/v2\/pages\/6159\/revisions\/6631"}],"wp:attachment":[{"href":"https:\/\/wayfind.be\/fr\/wp-json\/wp\/v2\/media?parent=6159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}